Colour psychology is one of the most controversial aspects of marketing. People from different cultural backgrounds, gender and age groups can perceive colours differently. There might not be a specific colour that can guarantee success but choosing the wrong colour palette can attract the wrong audience.
Choosing your brand’s colour palette wisely can help deliver your desired message effectively and grab the attention of your target audience.
Black is one of the most popular colours for logos. We see it in almost every famous brand including Adidas, Louis Vuitton, Sony and so many more. Black is the colour of professionalism and seriousness. It may, however, be utilized to evoke elegance and strength. If you want to make a strong statement and show authority and respect, black is the right choice.
Another bold choice is Red, a statement colour. It is a popular colour for logos in the food, health, beauty, and entertainment industries. You can easily grab your audience’s attention because it is beautiful, vibrant, and strong. Some well-known red logos are Coca Cola, Canon and YouTube.
If you want to reflect positivity and happiness through your brand, yellow is the right colour choice! It is considered the most cheerful colour in the colour spectrum and it conveys confidence. Similarly, Golden is associated with prestige, wealth, knowledge, and success. Snapchat, IKEA, and McDonald’s are some great examples!